Delivering value in the marketplace for more than 20 years
Branding Visionary & Innovator able to develop the strategic direction and execution of unique go-to-market solutions for new product launches and innovation pipelines to grow new consumer targets, sales channels, and users; skilled at leading multi-disciplinary teams using collaboration, building consensus, and demonstrating thought leadership
Valued Strategic Partner with strong analytical skills able to assess diverse data sources and influence decision making; problem-solver able to pivot when needed who can ensure communications are accurate, strategic articulations of the brand and core values while using modern marketing platforms and capabilities to drive performance and equity goals
Authentic Leader, Mentor & Communicator who values the power of words and can motivate and influence all levels of an organization with outstanding communication, collaboration, and coaching skills.
Contact
tina@tinakunkel.com
513.919.3904
What I Do
brand strategy
One of the biggest challenges brands face today is acquiring, educating, and retaining customers. The marketing landscape is under constant change thanks to a more knowledgeable consumer base, and brands must be nimble to keep up and maintain relevancy. I’ve helped brands uncover their Northstar, mapped the consumer journey, and converted insights into action to ensure the message is relevant, consistent, and engaging.
project management
No brand redesign, marketing initiative, or promotional campaign can succeed without proper planning. They require clear and concise vision with flawless execution. From proposal writing to methodology development to package design management, I can provide the leadership you need to execute your plan flawlessly.
Consumer Research & Moderation
It's an age-old problem for brands and marketers: how do you know when to update your brand architecture or story? How can you be proactive rather than reactive to shifts in the marketplace? I’m skilled at guiding and moderating qualitative consumer research, facilitating workshops, and interpreting consumer trends and insights. This work helps clients and brands stay relevant and ahead of the curve.
“Creativity is intelligence having fun.”
Let's Chat.
Use the form below to drop me a line.
Old-fashioned phone calls are welcomed too — 513.919.3904.